Jay Labelle


Jay Labelle is the founder and co-owner of The Cover Guy. Jay starting working at his brothers’ swimming pool business at the age of 12. Forty years later, his experience is unmatched in the pool and hot tub industry.

After a successful career helping clients find the perfect pool or hot tub to match their lifestyle, Jay, alongside the company's other co-owner Darrin Piercey, decided to open their own business after identifying a gap in the market. Hot tub covers weren’t big business back in the mid-eighties, but in just his first year, sold 80 covers. Today, The Cover Guy sells over 40,000 covers annually.

In his spare time, Jay successfully launched the Halton Roller Hockey league in his hometown and still enjoys coaching hockey today.

Jay helps make hot tubbing more of a lifestyle and less of a chore by sharing his lifetime of expertise on his blog. He also helps people with just about anything on the fix-it website, Fixya.